Evocative experiences that generate excitement. Informative articles that build credibility. Polished websites that establish presence. Savvy marketing emails that drive recall. Succinct social media posts that drive engagement. Different content. Different format. Different goals. One voice. One story. Your brand story.
Content matters.
Penning pieces of content to script a larger brand story is akin to solving a jigsaw puzzle: when crafted well, content pieces — smaller brand stories — connect to create a singular, powerful, brand narrative.
To help individuals and businesses effectively build and share their brand stories, I provide digital content writing services.
From framing marketing messages to formulating research-based deliverables, I work across mediums to write outcome-driven brand content in an authentic brand voice.
Content Writing Services
- Writing keyword-rich website copy
- Writing or ghost writing case studies, articles and blog posts
- Drafting email marketing messages and newsletters
- Creating individual or company profiles for multiple platforms
- Writing advertorial copy or press releases
Approach matters.
As a marketer and former benchmarking consultant, I understand the big picture, the need to adopt a more holistic approach, and the power of owning a unique brand voice.
Based on this knowledge, the ever-evolving ScribeMK content writing approach is:
- Rooted in hands-on, extensive, professional digital marketing experience with emerging, established and iconic brands
- Shaped by understanding of the marketing process, business requirements, brand guidelines, target audiences and digital trends
- Focused on delivering relevant, outcome-oriented content
Experience matters.
Fueled by a passion for solving “content puzzles”, my 15-year writing journey traverses the globe, B2B and B2C content spectrums, multiple industries and functions.
Work experience with and within multiple industries — including travel, hospitality, technology and consulting — across functions means that I am already familiar with several industry or function-specific trends and terminology.
A blend of research and marketing experience means that I am well-versed in composing multiple types of content deliverables, including: research-based articles, blogs, domain expertise pages and white papers.
Crux of the matter
In a world where the web is an equalizer, content is the differentiator. Writer perspective, perception, prowess and professionalism directly impact content performance.
Well-crafted content can turn chance encounters into repeat interactions culminating in actions, transactions, meaningful conversations and enduring connections.
ScribeMK 